Five Self-Promotion Tips for the Introverted Coach and Gym Owner

It’s a noisy time on the planet. With a plethora of social media platforms to broadcast on, and billions of people broadcasting on them, it can seem like the world favors those with the loudest voices. But what if you’re not an extrovert? How do you self promote if you’re a coach or gym owner that would rather be training than talking?

The advice, according to author, Nancy Ancowitz in her book, Self-Promotion for Introverts is simple: “Rather than buying into the common misconceptions about introverts,…. apply your quiet strengths to raise your visibility in a way that feels right for you.” The introverts at OPEX Fitness wholeheartedly agree and offer these five tips to get you noticed.

  1. Find your comfortable communication style and work it. Feel under no pressure to communicate in a way that fills you with dread, instead find your medium and stick to it. Introverts are more inclined to like writing and often excel at it, for instance, so use this to your advantage and take your time to craft thoughtful Twitter and blog posts about your offerings.
  2. It’s not bragging, it’s service. Seeing communication, in whatever form you decide to undertake it, as an act of service not an exercise in bragging should make the process less painful. Remember, your clients are looking for a coach and by sharing that you are one, you’re serving them.
  3. Host an event. Anyone that’s ever hosted a party knows, that when you’re the host often the extent of the interaction with your guests is a few friendly words to greet them at the door. The fitness equivalent then might be hosting an open day or a challenge at your gym. As host you get to be seen as the hospitable, go-to-person but shouldn’t get taxed by being drawn into too much small talk.
  4. Prepare to Network. Given 92% of consumers trust referrals from people they know, and referrals tend to happen in one-on-one settings, consider attending organized networking events where referrals are the goal. Knowing everyone is there for the same purpose should stop the guess work, while preparing some easy, open ended conversation starters will get you underway.
  5. Tell your heroes’ story. Jim Crowell, our CEO, has mentored many gym owners reluctant to self-promote. He advises moving the focus of your communication away from yourself and towards your clients. “Our gym owners often feel when they are self-promoting that they need to be cocky or act large. Interestingly, that’s the least effective way to communicate. Telling stories about clients is a much more effective way of getting attention. Take cockiness out of the equation and make your clients the hero. Talking about the progress of your client will make you so much more confident and excited to talk about your facility and its successes.”

Coaching is one thing, but running a thriving fitness facility that everyone knows about is another.

If you’re eager to learn more about promotion and what good business looks like, schedule a consult and join the OPEX Gyms program.

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