The Business of Fitness Coaching

Why a Strong Community is Critical to a Gym’s Success
Why a Strong Community is Critical to a Gym’s Success

Often times when we hear the word ‘community’, we instantly associate it with ‘unity’, ‘togetherness.’ Within gyms, ‘the...

by Luke Tagle

In The Business of Fitness, You Must Understand Your ‘Why’
In The Business of Fitness, You Must Understand Your ‘Why’

If you own, operate or coach at a gym business, you more than likely have a mission statement and or vision statement listed on your...

by Luke Tagle

Lessons From The 2017 Zen Planner Yearly Report
Lessons From The 2017 Zen Planner Yearly Report

Every year, Zen Planner produces a financial report compiled from surveys of all of the gyms in their CRM system. Information such as member...

by Jim Crowell

How To Run a Gym Business Properly – Part 1
How To Run a Gym Business Properly – Part 1

Need some tips and help in running your gym business properly and efficiently? Check out this ongoing video series in which OPEX Fitness CEO...

by Jim Crowell

How to Determine Required Technology
How to Determine Required Technology

Remember that your gym’s policy with technology will obviously influence the design of your gym and services. So decide how you want to...

by Jim Crowell

PR vs. Marketing
PR vs. Marketing

Do you know the difference between PR and Marketing? Public Relations and Marketing are vitally important to the success of your gym...

by Jim Crowell

How To Communicate Change to Your Staff
How To Communicate Change to Your Staff

Communication is a vitally important component of running a successful business. Perhaps the most important topic you need to master is how...

by Jim Crowell

Must Read Books for CEOs and Gym Owners
Must Read Books for CEOs and Gym Owners

If you're thinking about what's going to benefit you as a small business owner, you've got to ask yourself how you can actually create a...

by Jim Crowell

Every Role Needs Continued Education
Every Role Needs Continued Education

Coaches who continue their own education will provide more value to your service offerings and to your current members. This increases...

by Jim Crowell

Personal Growth Will Grow Your Business
Personal Growth Will Grow Your Business

Do you and your business feel stagnant? This is probably because you aren't learning again new. As a coach/business owner, you should always...

by Jim Crowell


Popular Articles