Videos

The Value of Business Partnerships
The Value of Business Partnerships

Business partnerships can be really beneficial when you know where you guys both want to go. Your visions need to match for the partnership...

by Jim Crowell

Your Brand is More Important than Your Name
Your Brand is More Important than Your Name

While what you call your fitness gym is important, it’s the service and brand you create that matters most. Learn how to create a powerful...

by Jim Crowell

The Best Aspect of Learning
The Best Aspect of Learning

The best aspect of learning is that it allows you to understand what you do and do not know. This process guides what areas you need to keep...

by James Fitzgerald

Teach What You Know
Teach What You Know

If you only teach what you know you won’t be able to expand your knowledge. You need to keep teaching and find out what you don't know to...

by James Fitzgerald

What is SEO?
What is SEO?

Do you understand SEO and the benefits it can have on your gym? Jim Crowell CEO of OPEX explains what it is and how to improve your ranking...

by Jim Crowell

How Coaches Learn
How Coaches Learn

Now, learning happens through multiple different ways, through experiences of physical activity and also life experience and fitness...

by James Fitzgerald

Planning Your Fitness Business
Planning Your Fitness Business

Planning for your business is about taking bigger concepts or ideas and boiling them down into smaller components. As well as knowing your...

by Jim Crowell

Hiring the Right Staff
Hiring the Right Staff

Hiring doesn’t have to be complicated. The only question you need to answer is what do you need to grow and develop your business today.

by Jim Crowell

The Coaches Journey: Inaki Roza
The Coaches Journey: Inaki Roza

Inaki Roza, the owner of OPEX Condensa in Mexico City, has been an athlete, a coach, and a gym owner. Now he is a mentor and an example of...

by Carl Hardwick

The Importance of Free Content
The Importance of Free Content

Content is king in the realm of marketing. Giving away valuable content is vital to your success in any business and provides tremendous...

by Jim Crowell


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