In this weeks Ask Me Anything (AMA) sneak peek, James FitzGerald, tackles the question of “what is the role of marketing in the coaching profession?” These AMA sessions are exclusive content available to OPEX Coaching Certificate Program (CCP) Coaches, in which James answers three questions submitted by our coaches, weekly.
Love it or hate it you cannot escape the fact you will have to market yourself and your coaching business if you want to grow. But rest assured you do not have to jump on the cheesy “challenge” bandwagon to benefit from marketing.
Before continuing let’s clear up what marketing is and how it applies to the coaching profession. Marketing is the act of making your business ideas visible to the public and connecting with potential clients through mutual points of interest.
Keep it simple. Choose a message that represents your brand well and share it. The message and how you share it depends on your brand and target market. We (OPEX Fitness) offer high-value content, helping coaches to improve their skills through our site and social media (check us out). In order for marketing to work “you really need to believe in it and just become vulnerable” says FitzGerald. When your marketing is to the point and accurately represents your brand/beliefs that is when it will be the most effective.
The foundation of all marketing is a true understanding of your target market. When you align your message to the needs of your target market, create content solving their key challenges, you acquire prospective clients. Learn how to identify and connect with your target audience in our newest free download, The 5 Steps to Building a Sustainable Coaching Business. Download now and begin to understand your target market.