PR vs. Marketing

The Business of Fitness Coaching

Public Relations and Marketing are vitally important to the success your gym business, however they aren’t the same thing.

Marketing relates to strategies and tactics to convert your audience into paying clients. The individuals who comprise your audience include both your social media followers or your email list. These people are already aware of your service offerings and have bought in slightly by giving you a follow or subscribing to your newsletter. Your goal in marketing is to find ways and methods to convert as many of them as possible into clients.

Public relations (PR) is much more about creating that initial awareness of your brand and service offerings through a variety of different methods. Such tactics could include getting onto different podcasts, having conversations with influencers in your area, or hosting community events.

Learn more about PR and marketing strategies for gyms and fitness businesses by applying for the OPEX Gyms program today


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