The OPEX Fitness Monthly May Dossier

May marks the first month of summer here in Scottsdale, Arizona and to escape the heat we’ve been in our OPEX Gyms more than ever. But, this doesn’t mean a shortage of fresh coaching education. Catch up on our latest content in this May dossier.

Metcons for Health:

Designing Metcons for Health challenges the idea of intensity and introduces coaches to the idea of programming with intent. This free download provides coaches with nine samples of sustainable aerobic training and the six principles to programming for health and longevity. Download now and start programming with intent. Download now.

The economics of a group class instructor vs the opex model


In the second article of this six-part series, we’re going to look at how the client experiences the difference between a group fitness instructor and a professional OPEX Coach. Read here.

5 Things We learned at Immersion:

This past weekend 30 coaches converged on OPEX Fitness HQ for our three-day Immersion. Read the five things we learned at last weekend’s Immersion here.

James Fitz

What’s James up to:

The West Coast Advantage Podcast:

On Episode 49 of The West Coast Advantage Podcast, hosts Gabe Yanez and Arielle Bloom are joined by James FitzGerald to discuss the flaws in the group class model and the benefits of Individual Design. Listen here.

The Mind Muscle Project:

On Episode 238 of The Mind Muscle Project, James FitzGerald joined the hosts to discuss longevity, health vs. performance, and how fitness methodologies change over time. Learn more here.

CCP Coach Testimonial

Shayan Vaghayenegar:

In 2012, Shayan Vaghayenegar’s life involved a lot of group exercise classes and personal training. Fast forward to 2019 and Shayan has opened OPEX North Shore with 39 clients. Read how Shayan is creating a successful business with the OPEX model here.


This free infographic is the first step to rethinking your coaching business. Learn how to create a sustainable and profitable coaching business with this five-part infographic. Download now and start building a sustainable coaching business, today.

20 Years of OPEX:

This year, James FitzGerald and OPEX Fitness are celebrating 20 years of honoring the coach, honoring the individual, honoring the process, and honoring fitness. Read our story and learn our plans for the next 20 years here.

In Case You Missed It:

Your Template May Work… At First:

Templates are a common practice for many instructors and trainers in the industry. Learn why they work at first, but eventually become ineffective here.

3 Steps to Educating Your Clients on Fat:

From keto to low-carb paleo, high-fat diets are all the rage. But, James FitzGerald wants coaches to remember that dietary fat is not a silver bullet. Read now.

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