EP. 088

Jim Crowell OPEX 2019 Reflections


Jim Crowell loves doing two things over all else…. Building businesses and mentoring coaches and business owners to enjoy inspiring, fulfilling, and successful careers. He attended Penn State University where he double majored in Finance and Economics. After graduation, Jim moved into the fast paced environment of a commodities trading hedge fund first in Columbus, OH and then in Austin, TX. After five years in the financial arena, Jim couldn’t ignore his heart anymore; he left finance in pursuit of fitness.

For the next four years he founded and successfully scaled multiple fitness facilities in Pittsburgh. He built his reputation around three main principles: hard work, progress, and fulfillment. Those ideas lead him to earn a Business Designation with honors from The Harvard Business School, as well as his MBA through the Kenan-Flagler Business School at The University of North Carolina (UNC) while concurrently working full time.

After his tenure in Pittsburgh, Jim was honored to join OPEX in sunny Scottsdale, AZ. His unique background helps him understand that every coach and business situation is different and needs to be treated with mindful strategy and relentless execution.

Websites and Social Media Links:

Website – OPEXfit.com

Facebook – OPEX Fitness

Twitter – @OPEXFitness

Instagram – opexfitness

YouTube – OPEX Fitness

Books mentioned:

Made to Stick

Jim’s Book Recommendations

The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom

Misbehaving: The Making of Behavioral Economics

The Intelligent Investor: The Definitive Book on Value Investing. A Book of Practical Counsel

Never Split the Difference: Negotiating As If Your Life Depended On It


What It Takes: Lessons in the Pursuit of Excellence

Podcasts Mentioned:

OPEX Podcast # 046 – The OPEX Gyms Personalized Fitness Model

OPEX Podcast # 055 – Iron and Mortar Summit

Resources and People mentioned:

OPEX CCP – Level 1

Big Dawgs

Mixed Modal

Programming Strength

Programming Movement

Precision Nutrition

James Fitzgerald

Keith Norris

Carl Hardwick

Megan Sweet

The Brand X Method



0:00 – 11:20 – Robbie intro’s the show and asks Jim for his reflections of 2019 and his goals for OPEX in 2020

11:21 – 19:56 – Robbie asks Jim where the line is between simplifying a message versus dumbing down a message?

19:57 –  23:52 – Robbie asks Jim how he measures the impact OPEX is having on the fitness coaching profession?

23:53 – 28:59 – Robbie asks Jim if he felt he did a better job of “staying out of the weeds in 2019” and what are his personal goals for 2020?

29:00 – 29:52 – Robbie asks Jim for his top highlights of 2019

29:53 – 33:35 – Robbie asks Jim about the growth of OPEX gyms in 2019

33:36 – 35:45 – Robbie asks Jim for his top books of 2019

33:46 – 38:07 – Robbie asks Jim for his 2020 aspirations for OPEX

38:08 – 39:01 – Robbie wraps up the show!