EP. 43

OPEX CEO Jim Crowell on Personalized Fitness and The State Of The Business


Jim Crowell loves doing two things over all else…. Building businesses and mentoring coaches and business owners to enjoy inspiring, fulfilling, and successful careers. He attended Penn State University where he double majored in Finance and Economics. After graduation, Jim moved into the fast paced environment of a commodities trading hedge fund first in Columbus, OH and then in Austin, TX. After five years in the financial arena, Jim couldn’t ignore his heart anymore; he left finance in pursuit of fitness.

For the next four years he founded and successfully scaled multiple fitness facilities in Pittsburgh. He built his reputation around three main principles: hard work, progress, and fulfilment. Those ideas lead him to earn a Business Designation with honors from The Harvard Business School, as well as his MBA through the Kenan-Flagler Business School at The University of North Carolina (UNC) while concurrently working full time.

After his tenure in Pittsburgh, Jim was honoured to join OPEX in sunny Scottsdale, AZ. His unique background helps him understand that every coach and business situation is different and needs to be treated with mindful strategy and relentless execution.

Websites and Social Media Links:

Website – OPEXfit.com

Facebook – OPEX Fitness

Twitter – @OPEXFitness

Instagram – opexfitness

YouTube – OPEX Fitness


Books mentioned:


Deep Work

Jim’s Book Recommendations

Dark Money: The Hidden History of the Billionaires Behind the Rise of the Radical Right

Building a Storybrand





The Fish That Ate the Whale

Trust me I’m lying

The Snowball – Warren Buffett

The Everything Store – Bezos

Shoe Dog – Phil Knight

When Breath Becomes Air

Hillbilly Elegy

Currency Wars

Merchants of Doubt


Open – Agassi

Titan – Rockefeller

The Lean Startup


Resources and People mentioned:

OPEX CCP – Level 1

Functional Movement Systems

George Orwell

Big Dawgs

Mixed Modal

James Fitzgerald

Emma Robertson

Michael Bann



0:00 – 10:12 – Robbie intro’s the show and asks Jim to share with us his review of 2018?

10:13 – 19:14 – Robbie asks Jim about OPEX’s goals for 2019

19:15 – 25:25 – Robbie asks Jim about OPEX’s new website platform and about the release of Mixed Modal

25:26 – 31:39 – Robbie asks Jim for a best of list from 2018 – here Jim shares with us his top experiences and lessons from the past 12 months

31:40 – 33:31- Robbie asks Jim – What is OPEX?

33:32 – 33:52 – Robbie wraps up the show!