Your goal as a coach is to give your clients the best results that you can inside and outside of the gym. You can boil it down to specifics, but results are what give you the best platform to build a business that stands the test of time.
Part of the this process leads to a client’s experience within the gym. One of the most annoying things a client faces in a group setting is when there isn’t enough equipment for them to get their workout in properly. The challenge is that more success brings more annoyance unless you continue to buy new equipment.
Think about it, if you have 20 people in a class; the class is doing this workout:
3 rounds for time:
10 Deadlifts at 275#/#185#
15 Wall Ball to 10ft (20#/14#)
If the entire class goes “as prescribed” that means that – assuming a 50/50 split male/female –you need:
Let’s boil that down to cash. Certainly there are some packages that you can buy, but a la carte, according to Rogue.com that costs: (note, I picked the first product on the top left of the website when I went to the category so that I didn’t choose a product in a bias way)
That workout costs $18,565.
This doesn’t include the rest of your bumper plates, more med balls, kettlebells, dumbbells, rowers, assault bikes, ski ergs, jump ropes, etc.
The reason we bring this up is because you need to think about your cost structure as it relates to the experience that you want to offer to your clients. No doubt about it, you can try to send people into this workout at different times. You can stagger. You can scale. You can do a myriad of things. But, end of the day, your clients are paying for a service and they want access to equipment as they need it.
What if you didn’t need to have 20 people doing the same thing all at once? If you had 20 people doing that workout, but they did it over a 60 minute period. You may never have more than 3 people doing that particular workout at the same time. Other people may be warming up, some may be rowing, some may be doing jump rope plus kettlebell swing. However you look at it, you can setup your gym to need substantially less equipment while still offering your clients a fantastic service.
In an OPEX Gym, your clients are on their own customized program. They still enjoy and engage with coaches and clients while they are on the floor, but you do not face the same bottleneck of equipment that you would in a group setting that forces all 20 people into the sub 10 minute workout into a 10 minute block. Bottlenecks are what increase costs and decrease flexibility of your service.
If you could setup for 6 (3 male and 3 female at one moment) vs 20 people in terms of your equipment needs, you’d cut your equipment needs dramatically. Your price would drop from $18,565 to: