When you hear the word ‘bodybuilding’ what is the first thing that comes to mind? Is it a tupperware of chicken and broccoli, or perhaps an excessive amount of bicep curls? While both of these may be defining elements of the sport of bodybuilding, there are numerous reasons why the average person should be doing exercises derived from this fitness discipline.

Functional fitness and bodybuilding are often described as two ends to a spectrum, but their relationship is more symbiotic than one might think. OPEX COO, Carl Hardwick, sat down with Athlete Daily to discuss the three reasons your athletes should prepare for the future — with bodybuilding.