The moment Abi Hammond came across James FitzGerald and OPEX education, she knew she needed to get involved. “I was coaching at a CrossFit gym, and the owner was a client of James’. He turned me on to the education. I just remember sitting there like ‘Oh shit, there’s a lot of information.

There is a worldwide epidemic taking place as we speak, the elimination of movement from children’s daily lives. Physical Education has almost vanished entirely from the public school system here in the United States and the growing prevalence of electronic entertainment is crushing children’s desire to move every day. But, what is the solution? As coaches, we are quick to recommend a structured program. However, it has been proven that the traditional approach is not the answer. In fact, we need to look through a totally different lens.

For this to happen, the client needs a solution to his/her problem—to get and stay fit and healthy. The coach needs job fulfillment and an opportunity to make a professional wage so he can have a long-term career in fitness. And the business needs clients and coaches to stick around in order to be profitable.

But, because her days had her leaving her house at 5 a.m. to coach and not returning until the evening, getting through the course that she knew would make her a way better coach, always got bumped to the weekends. And often she needed time to recharge on the weekends, so she’d bump the education to the next week.