THE BLOG
For the well-read coach.
Explore articles from the OPEX team on topics ranging from program design to nutrition to fitness business. With blogs added regularly, there’s always something new to learn!
Search the blog
10 MARKETING TIPS FOR PROFESSIONAL FITNESS COACHES
Your ability to market your fitness business can make or break you, especially early on. Learn 10 key marketing tips to set yourself up for success.
PRO COACH VS. INFLUENCER
Fitness influencers receive a lot of flak, and rightly so. Professional coaches often find themselves competing with fitness influencers for client attention. More importantly, pro coaches have to run damage control when the clients they care for are influenced into trying some "hack" that they were tempted by on social media.
HOW TO BUILD YOUR GYM’S BRAND
It seems straight forward enough. Besides, we know what the word brand means, right? But year after year coaches still come to us for help. Help to build their gym’s brand into the shiny business they have been picturing for so long. So after more than 20 years of teaching coaches how to do just that through the OPEX Coaching Certificate Program (CCP), here are the three most important pillars to building your gym’s brand.
THE TRUTH ABOUT REMOTE COACHING FOR COACHES
Eric was kind enough to highlight me on his show within his Elite Insiders Business Group. He wanted to talk about what coaches and trainers need to know in order to grow a quality remote coaching business. Let’s just say that we spit some truth! I hope you enjoy the read and the video.