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For the well-read coach.

Explore articles from the OPEX team on topics ranging from program design to nutrition to fitness business. With blogs added regularly, there’s always something new to learn!

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THE BEAUTY OF COACHING

We often talk about the athlete and the flow state they get into during a peak performance.  In this state, they have low perception and they simply execute.  Low perception means that certain emotions are neutralized so that athletes aren’t lost in the “what if’s” or the “if onlys”.

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STOP MARKETING TO THE WRONG CLIENTS

You have seen it and perhaps you have even felt it. It can be really hard to bring great clients into your gym. If it were easy you wouldn’t see 1000 different email and digital marketers “prowling” your Facebook feed with paid ads telling you how the are “killing it with digital marketing.” They know you are struggling and that you need help bringing new clients into your gym. Before you get swooped into paying for a service that often is unproven, take a moment to read this so that you can answer one major question….Are you actually “speaking” to the right people?

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EC CLIENT; JONSON TAN AND MOBILITY

Jonson Tan flew all the way from Malaysia to meet with me. He had knee surgery in the beginning of the year and hasn’t been able to squat or move much at all due to pain so he sought me out to get him back in the game. Thanks Jonson for dropping into OPEX. I thoroughly enjoyed meeting you and appreciate you letting me take you to lunch as well!

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FITNESS GYMS NEED TO KNOW THEIR NUMBERS

It is a noble profession to get to help people change and enhance their lives.  Through fitness and nutrition as well as through support, a professional coach often becomes the linchpin for a large number of their clients.  What could be better?  So why do so many gyms struggle so much to grow their businesses or succeed financially for the long run?  There is never just one problem but one of the largest places we have seen people struggle with is with their numbers…all in.  If you do not know your numbers you will eventually go down.

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CCP LEVEL 1 NUTRITION- JANUARY 24-25, 2016- SCOTTSDALE,AZ

Date: Sun. January 24- Mon. January 25, 2016 Location: OPEX 16573 N. 92nd. St. Ste. #135 Scottsdale, AZ 85260 Schedule: 8AM to 5PM Cost: $1,000 Payment Options:                  Nutrition                  Lifestyle  Coaching   BUNDLE and SAVE! Save up to $1,000 by buying the OPEX CCP Level 1 […]

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INDIRECT ASSESSMENT WITH JAMES FITZGERALD

James FitzGerald talks strategy as well as indirect assessment while EC Client Laura Dickerson does a test of 15 second all out effort sprints on the new Stairmaster Air Bike. If you’re interested in setting up a free consult and are ready to get started with your personal assessment and fitness plan you can fill out your information here.

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ANTI-DOPING SERVICES TO FEATURE ONCE AGAIN AT USAFF NATIONALS THANKS TO SPONSORSHIP BY OPEX FITNESS

USAFF Nationals will kick off on Thursday, June 14th with Anti-doping education seminars presented by USADA. It is USAFF’s belief that the foundation of a good anti-doping program starts with educating athletes on the rules they are required to abide by. Therefore, USAFF will be hosting two educational seminars on Friday; one targeting athletes who have not received any anti-doping education before and a more in-depth seminar for athletes who were at Nationals last year where they received the basic education.

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YOUR SEASON STARTS NOW

This puts you and the athlete in a calm place, both knowing it’s ok right now if the 2K time trial remains as is and the muscle endurance longer work for pull ups don’t change, as long as your max TnG overhead work improves with mobility.

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SUPPORTING YOUR ATHLETES

Be Logical. Developing a plan and coaching is logical, cheerleading is emotional. There is a fine balance between both that allows for a coach/athlete relationship to work for the embitterment of the athlete.  Too much emotion (aka cheerleading) doesn’t lead to mentally strong athletes.  Athletes that look for the emotional cries, in my opinion, are in their sport for the wrong reason.  Great Athletes are NOT developed by the loudest coach. Great athletes are driven internally and look for their coach to lay down the MOST logical way to achieve their goal.

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OWN YOUR FEAR

The point here is that regardless of what you do or don’t do, life will be hard some of the time. And sometimes that elicits fear. But if you’ve ever had the opportunity to walk through one of your greatest fears, you’ll already know that the gifts that await you on the other side are usually necessary and incredible because…

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OPEX CCP COACHES CREATING AN IMPACT

I have a friend who is writing a book about fitness training.  Awhile ago he was doing research for his book and he asked me what I believe is the most important component is when it comes to training people. Funny thing is that I’ve actually been thinking a lot about how much this piece has impacted my journey as a trainer.

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GRANITE GAMES ATHLETE AND COACHES SUMMIT

Elite athletes are a rare breed. But, James FitzGerald has done the research and there are ways in which you can spot an elite or soon to be an elite athlete. Here are the eight key performance indicators of an elite athlete pulled directly from James’ talk at the Granite Games Athlete and Coaches Summit.

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Kinza Zaheer Kinza Zaheer

HOW COVID-19 EXPOSED THE FLAWS IN THE FITNESS INDUSTRY

“So you are 3 years into coaching, now have a podcast, “success,” and are teaching folks how to “scale it” online; Stop it! Go back to teaching people, in person, how to move, towards autonomy, for another 10-15 years, then come back and attempt to teach others the “good word.” We need better craftspersons in fitness coaching, not technician to perceived master jumpers; and ironically, you will be more efficient when you come back and actually make sense.”

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CONNECTING WITH YOUR CLIENTS

The other day I was approached by my son’s track and field coach and she, in the kindest way possible, asked my son to leave the team.  As she put it: “His heart doesn’t appear to be in it”.  This was odd to me, because he had previously been enthusiastic, engaged and energized by his practices which are all signs of a congruent lifestyle alignment.I put myself in the coach’s shoes to understand her experience with him.  She explained to me that he use to come to practice and would try really hard but that in the last month he was coming up with excuse after excuse as to why he couldn’t participate.  She said she tried everything to get him engaged (and I’m sure she did), but that he was bringing bad energy to the team and she couldn’t have that around the other athletes any longer.  Fair enough.  I could see how from her vantage point it would appear that his heart wasn’t in it.

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KNOW, DO, EMBODY!

 I have a teenage daughter and she is awesome.  I mean like AWESOME!  I can’t even begin to tell you how much I love that kid and watching her grow and develop into who she has become has been one of the great joys of my life.

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IT'S ALL IN THE PROCESS

That’s what happens when cells read the genetic code that’s in DNA (that is nutritionally deficient). The same script can result in different productions. The implications of this for human health are very wide-ranging, as we will see from the case studies it’s really important to remember that nothing happened to the DNA blueprint of the people in these case studies. Their DNA didn’t change (or mutate), and yet their life histories altered irrevocably in response to their environment (i.e. diet and nutritional deficiencies).”

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JAMES FITZGERALD’S BEST PODCASTS

Catch up on all of James FitzGerald’s best podcast appearances. Over the last year, James has made time to engage and deliver true value one podcast at a time. We thought you’d appreciate a roundup of his podcast appearances in one spot.

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COACH JAMES TAYLOR DISCUSSES HIS REMOTE COACHING

Considering his goals and his attitude towards his experience, Brian had a great Open this year. I feel the Open this year had an especially large focus on strength endurance for those who did well competitively, which was really not unexpected. If you believe that as a coach you need to train your athletes to excel in strength endurance based on their goals, then that creates the question of how to improve strength endurance.

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JUNE 6, 2015

Know Where You Were & Measuring Improvement. Logging and tracking your results becomes like a time capsule for your time in the gym. Think about it: You spend a lot of time there, and like watching your own kids ‘grow up’—it’s sometimes hard to see the day to day changes, as opposed to when your parents come for their bi-annual visit and notice the noticeable changes in their stature, growth and development from this time last year. It’s easy to forget where you once were. A log allows you to reflect and acknowledge progress each and every step along the way. In addition, it gives you a baseline to work from—knowing that even 2-weeks ago, you bench pressed 185 for 5-reps with a 20X1 tempo, and this week, you are aiming to bench the same amount of weight, but this time with a 40X1 tempo. It allows for progress while preventing you fromovershooting (for instance: slapping 225 on the bench this week and attempting the same rep-scheme, or warming up with 135 lbs. on your backsquat when you know your 1-rep-max is currently 165 lbs.—that is not a warmup weight).

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ATHLETE SPOTLIGHT; SARABETH PHILLIPS

Athlete Spotlight; Sarabeth Phillips 15th place in the World during the Open is no easy task. Sarabeth Phillips currently holds that spot going into the fifth and final week of the Open, after five long years of fighting to be on top. Marching into the 2015 Games season, the five-time CrossFit Regional athlete and USAW […]

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