HOW TO TRANSITION FROM GROUP TO INDIVIDUAL DESIGN
Individual Design Will Scale your business
When it comes to one-on-one coaching, OPEX Fitness has developed the education and business blueprint to unlocking long term success for coaches, clients, and gym owners. We’ve helped build over 70 gyms around the world, many that have transitioned from a group fitness model to the OPEX Gyms model. We’ve learned what works and what doesn’t, this blog will lay out the basics of how to test individual design in your current group fitness box.
Individual design honors the individuality of a client’s movement, nutrition, lifestyle, and intent. Clients receive personalized programs each week from their dedicated coach along with monthly consultations and assessments to track progress. Although clients are coached individually, they train in a safe and fun community environment while always having the support of a coach on the floor.
OPEX Gyms are coach owned and operated, new owners successfully manage gyms on their own or with part-time support staff with up to 80 members before bringing in another full-time coach. Our model was built to achieve profitability within the first 10 months of operations. A higher service price point matches the depth of delivery and allows owners to serve a smaller and more loyal member base. If you are interested in testing an individual design model in your group box here is our recommended path of action.
(Note: Get the direct support and education you need to transition to an individual design gym with this program.)
How to test individual design in a group fitness box:
Identify the coach – We recommend using one coach, as you will need to test and refine the service offering before you can scale it. Select a coach that is personable and is the most likely to build a strong rapport with clients.
Identify 5-7 clients – Ideal clients will have fitness and lifestyle goals that the coach can help them achieve. These clients need to be interested in taking a serious step in their fitness journey and committed to working with a coach one-on-one and executing their own programs when they are in the gym.
Establish the proper price point – Individual design takes more time and care for the coach to deliver and the price point needs to reflect the difference from the group offering.
Pitch the individual design – Sit with prospective clients, establish alignment around the individual design offering and the value it will bring through an ongoing coach-client relationship. Describe the process and explain the why behind each of the steps in the process.
Secure your client test group – Choose a test group of 5-7 clients, this may take several one-on-one conversations to establish.
Create a specific area – Don’t allow your individual design clients to train around (at the same time and in the same space) your group clients and vice versa. This can harm your culture.
Have floor coaches – Have hours specifically for individual design clients with a designated floor coach. This will require you to recruit or hire another floor coach but it will give you a realistic idea of the service offering. It is vital to have a coach on the floor as this is a part of the service offering.
Onboard the clients – Have the individual design coach conduct an initial consultation and assessment creating a realistic expectation of the service and to identify what the clients need based off of their assessment.
Ensure monthly consults – Ensure the clients have monthly one-on-one consults with their coach. Make sure the coach pays attention to the training on the floor and the results inputted in the programming platform, real-time feedback should be provided daily.
Align with their goals – Ensure the clients get re-assessed and that the programming continues to align with their goals. Monitor coach to ensure he/she is supporting the individual needs of each client in the program.
Things to remember when testing individual design
Not all of your clients will embrace this change, be prepared for that.
Make sure the level of service truly meets the standards of individual design. This means a complete assessment, a personalized program that is updated weekly, a coach on the floor to facilitate their training, and monthly consultations.
It is challenging to deliver individual design within a group fitness box, the client and community expectations are different. One-on-ones with clients bring a different level of commitment and energy to the gym. Individual design will need to be delivered as a stand-alone business for long-term success.
We believe that if you implement this test correctly not only will your clients see more results but you will get a sense of the positive financial benefits an individual design model offers. Get the business education and support you need to effectively transition with the OPEX Gyms License Program. Apply now to speak to a license advisor and begin building your future business model, today.
