THE BLOG

For the well-read coach.

Explore articles from the OPEX team on topics ranging from program design to nutrition to fitness business. With blogs added regularly, there’s always something new to learn!

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MOVEMENT ASSESSMENT AND THE FITNESS COACH

This blog was written by OPEX Ambassador and CCP Coach, Kornwit Damrongwisetpanit. As the owner of Kinetic Lab in Bangkok, Thailand, Korn combines his interest in physiotherapy and movement science with individual program design. Follow Korn on Instagram here. 

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ENERGY SYSTEM TRAINING FOR SPORT OR FOR HEALTH

This blog was written by OPEX Ambassador and CCP Coach Chad Johnson, owner of Chamber Fitness in Belmont, Australia. As a gym owner for 11 years, Chad is passionate about providing every individual with an opportunity to express themselves to the fullest, in both a physical and mental capacity. Follow Chad on Instagram here.

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COACHRX IS LIVE TO HELP SAVE YOU TIME AND MAKE YOU A MORE EFFICIENT COACH

“My favorite thing is that I don’t have to have so many apps now. It is hard to tell your clients to ‘disconnect,’ but also use all these apps to track behaviors, nutrition, and performance... This has everything I need to program holistic performance, resiliency, and behaviors for my clients. It’s the platform I have been searching for,” said Ben Seims of OPEX Wenatchee about his experience so far using CoachRx.

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HOW WILLING ARE CUSTOMERS TO PAY?

Are you pricing your gym’s services correctly? In our consultation work with hundreds of gyms round the world, we have discovered that a lack of understanding on what effective pricing is, often leads to the failure of the gym in question. If the price is too high, the gym owner has very few clients and revenue sources. If the price is too low the gym may have a large number of clients, but very little monthly revenue and high client turnover.

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HOW TO BRAND YOUR GYM AND SERVICES

“Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does…”  – Howard Schultz

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CREATE YOUR GYM'S CULTURE AND SEAL YOUR SUCCESS

Culture is a shared set of values and perceptions. Playing out across continents, nations, groups, offices and most definitely gyms, culture is the most important factor in the long term success of a business, next to its business model. But what are three simple steps you can take to build the culture of your gym?

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HOW DO I HANDLE MY GYM’S FINANCES?

Culture is a shared set of values and perceptions. Playing out across continents, nations, groups, offices and most definitely gyms, culture is the most important factor in the long term success of a business, next to its business model. But what are three simple steps you can take to build the culture of your gym?

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2 MUST-READ BOOKS FOR CEOS AND GYM OWNERS

If you’re thinking about what’s going to benefit you as a small business owner, you’ve got to ask yourself how you can actually create a market that you can scale or get bigger within.

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HOW TO BRING IN MORE CLIENTS

Many small gym owners are at an important crossroads. They aren’t 25 years old any more. They need to grow financially for themselves and their families. They also want to be seen for what they provide to their communities; health, happiness, and hope. The stories are common:

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BUSINESS ISN'T RAINBOWS AND BUTTERFLIES

As the director of business development and management here at OPEX, Crowell helps coaches and owners develop. Jim has learned a great deal since his initial foray into the CrossFit “group” fitness concept and the problems associated with that business model.

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HOW DO YOU SCALE

Because many gym owners don’t recognize the realities involved with scaling a business. While getting bigger may mean more clients, it also means more work. In order to scale your gym, you must first optimize your business systems.

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MARKET OR DIE

Gym owners might offer awesome service, but often it’s poor marketing or failure to market at all that makes standing out in this very big crowd impossible. Without effective marketing, it’s just a matter of time before many gyms will be out of business. But what is effective marketing?

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RAMI CASTILLO: CCP MADE HIM A BETTER COACH AND PERSON

Rami Castillo is a bit of a health and fitness education junkie: The owner of CrossFit Uncompromised in Lancaster, Pennsylvania, Castillo has taken his CrossFit Level 1 and Level 2 certificate courses, as well as gymnastics, weightlifting, anatomy and masters athletes courses, and even the Adaptive Training Academy’s (ATA) coaching course.

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HOW TO BECOME A FITNESS INSTRUCTOR

Do you want to know how to become a fitness instructor? Here are the education and experiences you need to get started in the industry and how to specialize your services later in your career. 

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ARE YOU TALKING TO YOUR CLIENTS ABOUT THEIR POOP?

As someone who prides myself on my ability to connect with my clients—on knowing the names of their children and being familiar with what's going on in their lives—this shook me a little bit, because the truth is, other than one client who seems to have take a giant dump every time he arrives at the gym, I have never talked to my clients about their poop (And in his case, it’s only to give him a hard time for stinking up the bathroom every time he gets to the gym).

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CLIENT TRAINING PROGRAM: GERALD DAVID

EC Client Gerald David has been making huge strides in his fitness over the past 6 months. Focus continues to be on improving his strength numbers across the board. Most of his training days begin with work on the olympic lifts, then structural strength components followed by muscle endurance pieces. This last April, his power clean 1RM was 80kg. Look at him hit 3 reps TNG at 81kg!!!!

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