Simon Sinek makes an incredibly profound statement “People don’t buy what you do, they buy WHY you do it.”  Take a moment to reflect on that statement.  The reason that people get on board with a product or with a company (or with a coach) is because they believe in the values and views of that company. 

Over the course of five years, 500 people came in and signed up at Glen Oliver’s gym. But after five years, where were those 500 people?

Dylan Staniec remembers the frustration: The frustration he felt when he wasn’t able to offer a solution to his clients. Then in January 2018, the 35-year-old from Santa Cruz, California opened Sea 2 Summit Training and abandoned his old way of training clients in favor of an individual program design model.

In this week’s installment of OPEX One I’m going to be giving insight to the art of assessing an athlete who’s been chewed up and spit out by the grinder.  If you’ve been involved in fitness for awhile you’ve likely seen the athletes who have stopped making progress, […]

Cody Loeffler, a CrossFit Games athlete, knew right away there was something different about James FitzGerald and OPEX Fitness.

For this to happen, the client needs a solution to his/her problem—to get and stay fit and healthy. The coach needs job fulfillment and an opportunity to make a professional wage so he can have a long-term career in fitness. And the business needs clients and coaches to stick around in order to be profitable.

Like we always teach coaches now in fitness - KNOW WHY YOU ARE DOING WHAT YOU ARE DOING.

Most athletes have no idea how breath control effects health, endurance, and performance. Learn how breath control can lead to better health, endurance, and athletic performance.

Litmus Test – Upper Body Pulling A litmus test is a gauge of progress in program design. If your prescription has been targeting a specific quality in fitness, a litmus test communicates honesty in the development of that quality.

The health and fitness market is saturated, it’s no secret. How much you should charge for coaching is directly dependent on your market's willingness to pay. Learn how you can figure out how much to charge here.

Stress can be brutal, heck it could even kill you. And let’s face it, we are a stressed society.

Personal trainers only last for a few years before leaving the industry completely because they’re burnt out and can’t make a living, this is personal trainer burnout syndrome. Imagine a world where health and fitness coaches could actually pursue a lifelong career in the industry. That is exactly what we are doing.

In 2013, Craig Massey spent a weekend with OPEX Founder James FitzGerald and had his aha moment.

Can an athlete reach their full potential on a vegan diet? This is the question that The Game Changers, a new Netflix documentary, set out to answer. The Game Changers on a mixture of scientific evidence and real-life accounts to promote the benefits of a plant-based diet.

Learn how Ronel Velasquez applied OPEX's Mixed Modal education to create a program to prepare his client for the CrossFit Open.

This blog provides you with 15 factors you must consider before deciding if being a Fitness Trainer is a good career for you. These factors include: Will your job pay you enough money initially? Will you get benefits today or into the future? Will you have to work a lot?

Here is our ultimate guide to online fitness CEUs, where we highlight CEU opportunities from the major fitness education providers.

If It Fits Your Macros (IIFYM) claims to help users lose weight by tracking macronutrients (protein, fat, and carbohydrates) without restricting food choices. But over time this type of diet compromises the gut. Read more about why 'if it fits your macros' doesn't work here.

Having trouble losing weight and gaining muscle? Do you have a low libido? These could be signs of low testosterone. Instead of shooting yourself up on an expensive testosterone booster program try out these easy and natural steps to boost your testosterone.

When you understand that everyone sees this lived experience differently than you, as well as why they see it that way, then you are coaching.