At OPEX, our goal is to inspire coaches and clients to live larger lives through fitness. We view fitness as an evolving journey and exploration of the connection between mind, body, and spirit while attempting to discover physical potential. That journey leads to the discovery of purpose and longevity of yourself. At OPEX, our commitment to continual learning and our passion for sharing that knowledge ensures our clients have the finest experience possible in their pursuit of fitness: the OPEX Experience.
The guy that paints the picture. When he’s not coaching, he’s a full-time husband, father, and fitness athlete. His 20+ years of experience and service as a strength coach/technician, tireless practice on refining energy system work, nourishment and lifestyle balancing techniques, and training of other coaches has made OPEX a sought after method of bringing fitness to a Higher Order.
James has found a desire and passion to understanding fitness through assessment, testing, research, programming and more. He has had many years of experience as an athlete from early childhood into adulthood, from playing top-level soccer, to short and long distance running, to CrossFit where he was crowned “The Fittest on Earth,” winner of the 2007 CrossFit Games.
Jim Crowell loves doing two things over all else….Building businesses and mentoring coaches and business owners to enjoy inspiring, fulfilling, and successful careers. He attended Penn State University where he double majored in Finance and Economics. After graduation, Jim moved into the fast paced environment of a commodities trading hedge fund first in Columbus, OH and then in Austin, TX. After five years in the financial arena, Jim couldn’t ignore his heart anymore; he left finance in pursuit of fitness.
For the next four years he founded and successfully scaled multiple fitness facilities in Pittsburgh. He built his reputation around three main principles: hard work, progress, and fulfillment. Those ideas lead him to earn a Business Designation with honors from The Harvard Business School, as well as his MBA through the Kenan-Flagler Business School at The University of North Carolina (UNC) while concurrently working full time.
After his tenure in Pittsburgh, Jim was honored to join OPEX in sunny Scottsdale, AZ. His unique background helps him understand that every coach and business situation is different and needs to be treated with mindful strategy and relentless execution.
Director of Coaching
Mike graduated with a degree from California State University at Chico, where he earned his Bachelors of Science in Construction Management. After over five years of success as an engineer and project manager for Rudolph and Sletten, Inc, a few life coaching calls with James, founder of OPEX (Formerly OPT), highlighted his true values. Then his vision became clear. It was helping others fulfill their lives through fitness. He found his true passion in health and fitness becoming an OPEX certified coach.
In 2013, he transitioned from his engineering role and started coaching athletes all over the world with various levels of fitness. Most notably, co-coaching Valerie Voboril who won third place winner at the 2013 CrossFit Games. Here’s what Val has to say of working with Mike, “He is an amazing coach because of his dedication and investment in his athletes as a whole. Not just the techniques, conditioning, and programming, but the caring, knowledge, compassion, and thoughtfulness he brings to every single one of my workout/training sessions and competitions. I have been truly blessed to have him in my life.”
Director of Business Development
Travis hails from New York, NY where he spent 25 years in the television industry. He worked his way up from an internship at MTV in the late 80’s to writing for the Late Show with David Letterman in the 90’s (a gig he blames for his premature hair loss), to the C-suite at Viacom in the 2000’s. Alongside his media career, Travis was also a world-class Judo competitor, and an accomplished amateur kickboxer. In 2016, Travis left television to pursue living a larger life. He took up coaching high potential entertainment executives, and enrolled in OPEX CCP knowing from his own story, that fitness was the missing link for his clients to be truly successful. At the invitation of OPEX CEO Jim Crowell, Travis left the Big Apple for the Valley of the Sun to bring his expertise in media marketing and brand building to OPEX.
Coaching Advisor Manager
Meghan discovered early on her passion for improving the mind and body for optimal health and high performance. After quitting soccer in high school, she began working at Gold’s Gym where curiosity and desire to learn more physiology began. Although she received her Bachelors in Business Management with a concentration in Small Business and Entrepreneurship, her desire to improve health and performance remained.She went on to work for a Fortune 14 Healthcare corporation as a Marketing Manager. In 2009 during her corporate career, she found CrossFit. This greatly impacted her physically and mentally so much, that she knew she wanted to be on the front lines of preventative health and wellness so that individuals could be high performers with what matters to them most. Through this discovery, she become a part-time CrossFit coach and found the “OPT Big Dawg blog” in her quest for a higher level training program for herself.
Eventually she left her corporate job and became the general manager at her CrossFit gym, coaching hundreds of people to achieve their personal goals. Knowing that she needed more education to deliver the best service possible, she enrolled in the OPEX Coaching Certification Program (CCP) and became an exclusive client as well. CCP took her coaching to the next level with principles that gave her confidence to create programs that improve all facets of people’s lives and deliver outstanding results. Shortly after, James FitzGerald invited Meghan out to train as an athlete full-time. She relocated from her hometown in Atlanta, GA and began supporting OPEX CCP growth.
Meghan is committed to showing others what’s possible when you take action. Not only is she a five time CrossFit regional competitor and 2015 Team OPEX CrossFit Games athlete, she coaches clients and works with thousands of coaches on their life changing OPEX CCP journeys. Contact Meghan to consult with her on your journey today!